The Gift Well Guide
Custom Typography

The Gift Well Guide

Team
  • Creative Director: Alice Bucaille
  • Senior Art Director: Jen Lee
  • Photographer: Kimberly Nicholais
  • Stylist: Julie Morrison
  • Retoucher: Nick Manske

Hand-cut paper sculpture letterforms set in Madewell's typeface, covered in confetti, and photographed for the holiday gift assortment. The type treatment was used across Madewell's digital channels including site, email, and social media.

Team
  • Creative Director: Alice Bucaille
  • Senior Art Director: Jen Lee
  • Photographer: Kimberly Nicholais
  • Stylist: Julie Morrison
  • Retoucher: Nick Manske
The Gift Well Guide
The Gift Well Guide
The Gift Well Guide
The Gift Well Guide
The Gift Well Guide
The Gift Well Guide