Orange Blossoms
Orange Blossoms
Art Direction

Shocks of Love x Half Waif: Orange Blossoms

Team
  • Photography: Juan Felipe Rendon
  • Modeling: Half Waif
  • Creative Direction: Juan Felipe Rendon
  • Art Direction: Theo Swanson
  • Styling: Theo Swanson
  • Production: Juan Felipe Rendon
  • Lighting: Juan Felipe Rendon
  • 3D Illustration: Sarah Sheikh Bridge
  • Retouching: Theo Swanson

Orange Blossoms is a synesthetic collaboration between the musician Half Waif and the fragrance & wellness brand Shocks of Love where sound meets scent meets sight. Inspired by Half Waif’s single “Orange Blossoms,” the capsule features an all-natural aromatherapy oil that invokes the fresh citrus notes of the orange blossom and the rich spices of the musician’s ethnic lineage.

To celebrate the launch, the team created an editorial story inspired by the fantastical worlds within Half Waif’s music. Additionally, the team hosted a live-stream event where viewers could experience the scent while moving through a 360° virtual space designed by the 3D animator Sarah Sheikh-Bridge. The event premiered two tracks—an ambient meditation written by Half Waif that features lyrics co-written by Shocks founder Juan Felipe Rendon, and a remix of “Orange Blossoms” by the multi-instrumentalist NNAMD├Ć. This experimental partnership across mediums is a celebration of indie producers, makers, and brands prioritizing community and joy in the creative process.

Team
  • Photography: Juan Felipe Rendon
  • Modeling: Half Waif
  • Creative Direction: Juan Felipe Rendon
  • Art Direction: Theo Swanson
  • Styling: Theo Swanson
  • Production: Juan Felipe Rendon
  • Lighting: Juan Felipe Rendon
  • 3D Illustration: Sarah Sheikh Bridge
  • Retouching: Theo Swanson
Orange Blossoms
Orange Blossoms
Orange Blossoms
Orange Blossoms
Orange Blossoms
Orange Blossoms
Orange Blossoms
Orange Blossoms
Orange Blossoms
Orange Blossoms
Orange Blossoms
Orange Blossoms
Orange Blossoms
Orange Blossoms
Orange Blossoms
Orange Blossoms
Orange Blossoms
Orange Blossoms